Thursday 6 March 2014

Principles of Animation with Kentic Typography

This is kinetic typography piece which was created to help advertise a new book being released about why humans procrastinate. This video is also a good video of the Basic Principles of Animation. Here is eight examples that popped ou at me.

i) (0:00-0:07) right at the beginning of the video and throughout there are many excellent examples of timing within an animation. An animation must coordinate with its sound or else the video will look off, unprofessional and most likely make the viewer confused

ii) (0:17) The angry bird that flies across the screen flies at an arched angle. This arch gives the angry bird and more realistic movement considering that it is being launched into the text.

iii) (0:19) Once the angry bird hits the text there is a following secondary action where te bird falls back onto the invisible ground. Secondary actions are important to make an animation more realistic.

iv) (0:17-0:18) The angry bird also flies in at a fast pace that later slows down. This is the slow in slow out technique that again makes animations a lot more realistic.

v) (0:23) This is an excellent example of staging because of ow it swings in the words and makes a bigger impact.

vi) (0:31) There is a good example of follow trough as the calendar sheet swings back and the forth again following through with a full swinging action.

vii) (0:45) The is a large exaggeration on the word try here. This is because it makes it look better as it matches better with the sound. Because in the sound the word try is also exaggerated.

viii) (2:13)  Right here as the salade falls onto the text scale there is a moment of anticipation as the viewer knows that there will be a secondary action of the scale levels out.